Jeff Gordon Kicks off Summer with Social Media Challenge for Fans!

NASCAR Fans will want to keep your eyes on the prize this week with a new Pepsi MAX summer challenge coming on July 7th.

Race Fans, remember those photos we posted on twitterfacebook and Google+ of collector Jeff Gordon – No. 24, Pepsi MAX bottles that are coming to store shelves soon! 

And a month ago in our Gordon Celebrates 20th Season with Sponsors blog, we highlighted the Pepsi MAX commemorative collection to alert fans to anticipate more news soon! 

“Soon” is arriving now and begins this week!  

Pepsi MAX is officially launching their MAX It Now challenge on July 7th.  

Fan4Racing was selected as one of several fan blogging sites to receive advance promotional material to help kickoff the program with fans, which is why we were able to alert you to the new Jeff Gordon Pepsi MAX collection well before they arrive on store shelves!

Pepsi MAX driver Jeff Gordon released this short, funny video – well, it’s really a bit corney – but have fun watching as he explains just how this summer challenge works and how you can participate.  

Here’s your Fan4Racing scoop on the Pepsi MAX It Now challenge…

Pepsi MAX It Now is offering race fans the chance to win cool prizes by competing in daily social media challenges. 

Starting July 7, 2012, each day participants will have a chance to compete in challenges, earn points and win prizes like #24 team gear, gift cards, and race experiences.

The top-ten participants with the most points on August 5 will enter the Chase for a chance to win the grand prize – a trip for two to the famed Martinsville Speedway and a one-on-one interview with Jeff Gordon!

MAX It Now will conclude on August 10, 2012. 

To participate, race fans can sign up at and on July 7th start completing challenges for cool, instant prizes!

You’re anxious to get started – right?  

Well at the link above you can register now so when July 7th arrives, you’ll be ready to jump in, meet the social media challenges and start racking up those MAX It Now points! 

If you win any of the daily challenge prizes or even the grand prize – let us know and we’ll feature you with your prize right here at Fan4Racing!  

Good Luck and Have Fun!

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