Pepsi MAX Serves Up Free Food for Race Fans

Pepsi MAX Serves Up Free Food 
on the Spot for Race Fans and Daytona Beach Residents 
July 6-7, 2012

WhatPepsi MAX will dispatch two local food trucks, the Twisted Cuban and The Tree House Truck, to serve up free food in the Daytona Beach area on Friday, July 6 and Saturday, July 7 to launch their new summer program MAX It Now. Free food, Pepsi MAX, and cool prizes will be offered at the following locations, with new truck stops set to be announced on Twitter throughout the weekend. Follow @PepsiMAX for updates.

WhyTo help kick off Pepsi MAX’s new summer challenge program MAX It Now, which launches on July 7, 2012. 
Where & When:
Friday, July 6
11am-12:30pm           Twisted Cuban at the Marriot; 1725 Richard Petty Blvd Daytona Beach, FL 32114
11am-1:00pm             Tree House Truck at Kmart; 1300 W International Speedway, Daytona Beach, FL 32114
1pm-3pm                    Twisted Cuban at Sears; 1700 W International Speedway Blvd, Daytona Beach, FL 32114
1:30pm-3:30pm          Tree House Truck at Kmart; 1300 W International Speedway, Daytona Beach, FL 32114
3:30pm-5:30pm          Twisted Cuban at Sears; 1700 W International Speedway Blvd, Daytona Beach, FL 32114
4pm-6pm                    Tree House Truck at Sunoco; 2501 W. International Speedway, Daytona Beach, FL
Saturday, July 7
11am-1pm                  Twisted Cuban at Sears; 1700 W International Speedway Blvd, Daytona Beach, FL 32114
11am-12:30pm           Tree House Truck at the Marriot; 1725 Richard Petty Blvd, Daytona Beach, FL 32114
1:30pm-3:30pm          Twisted Cuban at Sears; 1700 W International Speedway Blvd, Daytona Beach, FL 32114
1pm-3pm                    Tree House Truck at Kmart; 1300 W International Speedway, Daytona Beach, FL 32114
4pm-6pm                    Twisted Cuban at Sears; 1700 W International Speedway Blvd, Daytona Beach, FL 32114
3:30pm-5:30pm          Tree House Truck at the Marriot; 1605 Richard Petty Boulevard, Daytona Beach, FL 32114
6:30pm-8pm               Twisted Cuban at Sunoco; 2501 W. International Speedway, Daytona Beach, FL
6pm-8pm                    Tree House Truck at Dirty Harrys; 705 Main Street, Daytona Beach, FL
Food Truck Menu – Twisted Cuban
Authentic Cuban cuisine with a twist; an Orlando area favorite
Pork Taco – Mojo roast pork tacos topped with lettuce, guava BBQ sauce, and cilantro lime dressing
Beef Taco – Spanish spiced shredded beef on black bean puree, lettuce, and topped with cilantro lime dressing

Food Truck Menu – The Tree House Truck
Best of Orlando, Orlando Weekly Awards 2011 winner; a true “burger joint” on wheels
The All American – Classic bacon cheeseburger with lettuce, tomato, and pickles on a brioche bun
The Western – Angus beef, bacon, BBQ sauce, friend onion ring, lettuce and tomato on a brioche bun

All food truck locations and times are subject to change.


Each food truck will be equipped with on-site signup stations, so fans can score even more free Pepsi MAX prizing throughout the summer by signing up at http://pepsimax.com/now
About MAX It Now
MAX It Now offers Pepsi MAX consumers and race fans the chance to win cool prizes by competing in daily social media challenges. Starting on July 7, 2012, each day participants will have a chance to compete in challenges, earn points and win prizes like #24 team gear, gift cards, and race experiences. The top 10 participants with the most points on August 5 will enter the chase for a chance to win the grand prize for a trip for two to Martinsville Speedway and a one-on-one interview with Jeff Gordon. MAX It Now will conclude on August 10, 2012.

To participate, consumers can sign up at http://pepsimax.com/now and start completing challenges for cool, instant prizes.
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