NASCAR’s Gen-Six car looks to bring racing ‘Back to the Future’

2013 Chevrolet SSPhoto - LAT Photographic

2013 Chevrolet SS
Photo – LAT Photographic

With NASCAR’s new Gen-Six cars coming to the track in 2013, manufacturer marketing is banking on race fan loyalty purchases, as their favorite drivers’ car is first to cross the finish line every race day, bringing back the adage, ‘win today – buy tomorrow.’ But it’s what this car brings ‘back’ to the drivers that has them and their fans excited about the ‘future’ of NASCAR racing. Continue reading