Texas Motor Speedway Thinks Outside of Racing

By Jordan Dodson

Texas Motor Speedway put on an event that was bigger than NASCAR this past weekend, including a “wild asphalt circus,” an election and a full-blown carnival. It was one of the best marketing strategies I have ever seen.

Eddie Gossage, president of Texas Motor Speedway, and his team have been known for coming up with crazy ideas to get fans to the race track and last weekend included the best one yet.

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